#0763 One file
Larger Image.
Years ago, one of the explorations in psyberspace led to the insight that the end user (and that was still a strange word then) could do what they liked with your layout on the web or in an email. The creator used colour perhaps, but the user could set everything to B&W for example, or green and orange.
Is that participatory art?
Sort of. It came up very early here in a conversation about the diversity of these sketches. The user can unify! In a way that is what Michel Allen has done by selecting 14.
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There is an A4 limited edition of 25 on Epson paper of this print. Now imagine in addition:
- The image printed on 1.2 meter wide canvas
- A meter square lightbox
- Printed by Adgraphix onto 2,500 tiles
- projected onto a screen
- video in you tube
- a postcard
- a postage stamp
- a book cover
- a Button – (Josh, can you make one?)
- T-shirt, mouse-pad, mug etc at café-press
- Fridge magnet
- Sticky labels
None of these things need to happen physically of course. They already have in our mind.
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The notion is well established in contemporary art.
Look: at the Dia in Beacon:
Continue reading “One file many expressions.”